Advertising-display.



ADVERTISING DIS PLAYF APPLICATION FILED NOV. 5, 1914.

1,172,107 Patented Feb.15,1916.

' 2 SHEETSSHEET 1.

WITNESSES INVENTOR F/a/v/r BURTa/Y A4. A TTORNEKS To aZZ whom it may concern:

FRANK v. BURTON,

0F BRIDGEPORT, CONNECTICUT, ASSIGNOR 'TO THE BRYANT ELECTRIC COMPANY, OF BRIDGEPORT, CONNECTICUT, A. CORPORATION OF CON- NECTICUT.

Be it known that I, FRANK V. Boards, a citizen of the United States of America, and

residing .at Bridgeport, in the county of Fairfield and State of Connecticut, have invented .a certain new and useful Advertis- King-Display, of which the following is a specification.

My inventlon relates to an advertising display and especially to an improved display for ser es of fittings having interpartdevices there. shown,

.trical fittings each comprising a, cap or base part 00 m m etc., and a cooperating shell part 1 y y etc. As .in my prior display,

changeable parts.

In the accompanying drawings, 1 is a broken elevation of a chart in which my improved display is illustratively embodied; and Fig. 2 shows the reverse of said chart showing the application of the display system to a plurality of series of fittings with interchangeable parts,

The display forming the subject of my prior Patent 1,075,009- comprises a base on which is rotatably mounted adisk B as The twoin' Fig. 1 of the present display.

are elecas now,

' the correspondlng as parts of the several-fitthat upon the rotation of the disk each 2 '3-5 partis brought tings are radially arranged in a circle on the base or placard of the disk B, while the y parts are radially arranged at the periphery of the disk, so

consecutively into register with each 00 part of the series of'fitt1ngs.- As heretofore also, the disk B of Fig. 1 is provided with spirally arranged apertures C .one

for each shell part y and radially alined therewith to disclose what appears trated thereon.

beneath each 'aperture in the several columns D printed on the base A in radial alinement with the several cap or base parts 00 illus- In the display shown in my paten-t'above mentioned, these columns D consist of catalogue'numbers, by which' each particular combination of parts is identified. Where fittings in the series are numerous, however, thenumber of com- ;binations is so multiplied that they become a burden to list'and asource of confusion in orders. I now propose to provide indentification symbols of a difierent character for the different elements of the two-part deviceQdisplay these symbols in different manner than heretofore and incidentally, in

Specification of Letters Patent.

Figure A just outside the periphery ADVERTISING-DISPLAY.

Patented Feb. 15, 1916.

Application filed November 5, 1914. Serial No. 870,476.

the form shown in Fig. 1, employ the columns D for the display of price, number of fittlngs in a standard package or other matter which maybe deemed useful. Thus for the caps; or bases on, I have provided a symbol 10 .of' one character, viz., letters,

and for the cooperating shells y, a symbol -11 of different character, viz., numerals.

These symbols may be of any suitable nature; but letters and .numerals are convenient and moreover they lend themselves admirably toa systematized displa'ywhere there is a plurality of series'of two-part fit tings to be displayed, as will be more fully A i and two numerals to identify the respective.

parts. Thus for the series of caps the first element of the letter combination symbol may be' A or B and the second letter will be any one arbitrarily chosen from the alphabet to give an individual combination therewith for each separate cap construction. "Similarly for the series of shell elements each number combination will begin for example with the numeral 1 or 2, and

the second numeral of the symbol will be arbitrarily chosen to establish an individual combination therewith peculiar to each separate shell construction. Thus for the caps the letter combination symbols may run A A, or A B, D D, etc.,while for the shells the numeral combination symbols may run 11, 18, 23, etc., and in any case the symbol for a complete fitting will comprise theseparate symbols for any of the cooperating capand shells, as AB 13 or 13 A B, it being immaterial which symbol is placed first in order since they are different and no con fusion can arise from the fact that they are combined in one order or the other- This is a marked advantage over displays in which the symbols are ofthe same character since confusion ofsequence is more likely to result in erroneous identifications of the combinations of elements which it is desired to order.

The adoption of independent. symbols for each interchangeable part of the series of fittings permits me to display the same in juxtaposition to each part. Thus the symbol for each cap elementis arranged on the base adjacent the part it identifies, while the symbol for each shell element appears upon the rotary disk adjacent e'a'ch shell represented thereon. Inasmuch as these'symbols are readily observable there is no'necessity .for their display in joint form at the aperf tures C in the disk.- The columns D there fore may be now used for the display of such useful information as the price ofthe complete fitting, and the number of fittings in a standard package. The display may be further employed to show the price of each element of the, fitting when sold separately, this price being arranged on the base or disk, say at 12, adjacent the representation ofeach, particular element.- It is not always the case that the price of the separately; I While the display seriesof miniature-size,-and (a) athird se-.

complete fitting equals the sum of the prices of the two elements when the latter are sold ries having fittings which comprise certain features 1n common. Thus among electrical fittings, there may be (a) a series of standard size, ((2) a substantially corresponding ries differing from the first for examplein that the casings areof porcelain instead of metal. Thus the fittings shown in Fig. 1

' .may be regarded asof standard size, while in Fig. 2the chart in the'upper portion of,

the figure shows miniature fittings of the series (1)) and the lower chart'the porcelain fittings of the series (a). This display of Fig. 2 obviously presents the fittings in sub-' stantially the same manner as in Fig. 1, al-

' though possibly not with" equal convenience.

By arranging the caps in a hor'izontalline and the shells in a vertical line at one end, the squares 13 formed by the intersect-ion of vertical and horizontal columns which cor respond to the severalparts, aflord means for the display of the price,number of fittings in a standard package etc., such as are given in the radial columns D on the base A and viewed through the apertures C in the diskin Fig. 1. Thus the'price and standard package of miniature pull sockets having a cap provided with 1 nipple will be found in the squareformed by the intersection'of the'horizontal column alined with the socket shell and the vertical column alined with the specific cap in question.

If now the first letter of the cap symbol be A or. B for caps in the (a) series, the

first letter of the cap symbol in the (1)) series may be arbitrarily chosen to. difierem tiate this series as a whole from the (a) series, as by employing W for the initial letter of cooperating shell parts in each series, system above described the combination, while the first letter of the symbol for the 0) series may be again difi'erentas P or R. At the same time the second letter of the cap combination symbol may be kept the same for corresponding parts in each series. The change in thefirst element of the symbol is. vsufiicient to Obviously the same arrangement of iEdentification symbols maybe employed fori the using numerals instead of letters. Thus for each the series and the second numeral-in the combination to identify the particular shell in the series. Thus in series (a) the first numeral for each symbol may for example series, the first numeral of the combina'tion g symbol may be arbitrarily. chosen to identify be 1 or 2; inseries (12) the first numeral may be 8 or 9, while in series (0) the first numeral-may be 7. It will be understood of course that the numbers mentioned are arbi:

trarily chosen for the sake of illustration and may be any other numeral desired The second numeral of such series serves to identify the particular'shell in each series and like numerals are employed to identify corresponding shells in each series.

Thus the combination 15' will identify the metallic shell element of a standard size pull socket; 85 the same-in diminutive form and. 75 the corresponding part of a, porcelain pull socket.

Theidentification symbol for a complete device will of 'course, comprise the combination of the symbols for the respective cap and shell parts. standard size with metallic casing and 1;" screw nipple will be represented by the symbol A A 15: while the same in, diminutive size would be indentified by the symbol W A185 and in porcelain by P. A 75. The

1 value of a display having identification sym- Thu's a pull socket of bols thus correlated for a plurality of series of fittings having certain general features in common will readily commend itselfto the manufacturer as well as to the purchas- I ing contractors, jobbers, etc., since obviously the retention in the memory of a long series of perfectly arbitrary catalogue numbers is.

no longer necessary. Moreover by displaying the cap and shell parts independently and giving to each its own individual identification symbol, the parts may be readily specified for orders, without the lengthy displayed at the periphery. of a disk andthe cap elements on a placard around the 1 disk, as in Fig. 1. In like manner the fittings of series (a) may be arranged in chart form as in Fig. 2 if desired. Even other methods. of display may be employed, if preferred. That shown in the drawings is preferred by-me however as the most compact, eiiicient and convenient. In any event, however, it affords a great saving ofcataloguing space,-a great convenience to the buyer, since it minimizes the number of arbitrary symbols necessary to remember to identify the several fittings if the display is not available to order from, and it saves the shipper from erroneous shipments since 0011- fusion of symbols is practically impossible.

I claim as my invention 1. An: advertising display comprising separate representations'of each part of a series of two-part devices each correspond-- ing part in the series being adapted to combine with any of the cooperating parts in the series to form a complete device, an independent identification symbol for each of the cooperating parts throughout the series, a combination of said symbols serving to identify a complete fitting of particular type.

. 2. An' advertising display comprising a separate representations of each part of a series of two-part devices each corresponding part in the series being adapted to combine with any of the cooperating parts in the series to form a complete device, independent-identification symbols of one character for corresponding parts of each device in the series, and independent identification symbols of different character for each of the cooperating parts of said series, a combination of-two symbols of different character serving to identify a complete device I of particular type.

3. An advertlsing display comprising separate representations of each part of a series of two-part deviceseach corresponding part in the series being adapted to combine with any of the cooperating parts in the series to form a complete device, independent letter symbols for corresponding parts of each device in the series, and independent number symbols for each of the cooperating parts of said series, the combination of a letter and a number symbol serving to identify a complete device of-particular type.

4. An advertising display comprising separate representations of each part of a series of two-part devices each correspond- 5. An advertising display, comprisingseparate representations of each part of a plurali'tyof series of two-part fittings each corresponding part in each series being adap'tedto combine with any of the cooperating parts in that series to form a complete device, independent letter symbols for corresponding parts of each'device in each series, each letter symbol comprising a plurality of letters, portion of said letter symbol serving to identify a particular series and differing in each series, and another portion ofsaid letter symbol serving to identify a particular part in a series and corresponding for corresponding parts in each series, together with independent number symbols for each of the cooperating parts of each of said series, each'of said number symbols comprising a plurality of numerals, portion of which identify a particular series and differing for each series, and another portion of said symbol serving to identify a particular part in a series and corresponding for corresponding parts in each series; the combination of a letter svmbol and a numeral symbol serving to identify a particular device.

6. An advertising display comprising separate representations of each part of a series of two-part devices each corresponding part in the series being adapted to combine with any of the cooperating. parts in the series to form a complete device, an independent identification symbol for each of i the cooperating parts throughout the series,-

a combination of said symbols serving to identifya complete fitting of particular type, together with acolumn alined with each corresponding part of the series and displaying the price of a complete device when said part is combined with any of th cooperating parts of the series.

7. An advertising display comprising separate representations of each part of a series of two-part devices each corresponding part in the series being adapted to combine with any of the cooperating parts in the series to form a complete device, and for each part of each fitting an independent identification symbol. a combination of said symbols serving to identify a complete fitting of particular type, together with a column alined with each corresponding part of the series and displaying the number of complete devices comprised in a standard package when said part is combined with any of the cooperating parts of the series.

8. An advertising display comprising separate representations of each part of aseries of two-part devices, said series comprising a, plurality of different corresponding parts and at least one coiiperating part with which any of said corresponding parts may be combined to form a complete fitting, an independent identification symbol for each of theparts throughout the series, a

combination of said symbols serving to identify a complete fitting of particular associating with the representations of the 20 parts, the information on said chart with reference to any particular combination of said parts. p

In testimony whereof I have signed my name to this specification, in the presence 25 of two subscribing witnesses.

' FRANK V. BURTON. Witnesses: Romain ABBOTT, M. A. BARRY. 

